Through our practices that support agriculture, enhance food security, and promote economic and social development in agricultural production, we align our efforts with Goal 2 of the United Nations Sustainable Development Goals: “Zero Hunger.” By maintaining year-round sustainable production, we minimize fluctuations in seasonal food supply. Compared to traditional farming, we optimize food production by achieving higher yields with lower water consumption.

Through Alsera, we optimize water and energy usage in our production processes, ensuring efficient resource management. We actively contribute to water conservation by implementing specialized water-saving measures and wastewater recycling initiatives. In hydroponic farming, we use coco peat, a high water-retention medium made by processing and compressing coconut husks into blocks. This method requires 60% less water than traditional farming, where significantly more water is needed to maintain soil moisture for plant growth. Moreover, our technology-driven investments enable an additional 30% savings in water and fertilizer usage by recycling drainage water for irrigation and plant nutrition. In total, this allows us to achieve up to 72% overall water savings, reinforcing our commitment to sustainable agriculture.

With a female employment rate exceeding 70%, we support local development and contribute to the United Nations Sustainable Development Goal of “Reducing Inequalities.” Through our employment policies and investment strategies, we promote women's participation in the workforce and help expand economic opportunities in rural areas, positioning ourselves as one of the key contributors to regional development in the agricultural sector. In this way, we make a meaningful contribution to addressing economic, social, and gender-based inequalities.

In line with our commitment to environmental responsibility, we embrace a circular approach to waste management in Alsera greenhouses. We continuously strive to minimize waste generated during our production processes and maximize recycling efforts. By repurposing waste from our operations, we ensure the efficient reuse of raw materials. At the same time, we actively develop innovative methods and technologies to promote waste reutilization. This approach not only minimizes the environmental footprint of waste but also helps preserve natural resources. We package the products grown in our greenhouses using fully recyclable packaging materials before they reach the market. Any recoverable waste generated during production is sent to licensed recycling facilities. Additionally, plant residues such as leaves and seedlings are processed through a specialized shredder, reducing their volume and facilitating transport. These processed materials are then provided to our partners as raw materials for various applications, including composting and soil enrichment. The compressed coconut peat (coco peat) used in our production is highly adaptable for reuse in other industries, particularly in landscaping and ornamental plant cultivation. By redirecting this material to relevant sectors, we effectively prevent unnecessary waste generation.

Issues related to plant protection that arise during agricultural production negatively impact human and environmental health. At the same time, they lead to economic losses by reducing yield and quality. As a result, it has become essential to move beyond the conventional framework of “pest management” and adopt a more holistic approach to agriculture. This shift has driven the reduction of pesticide use and highlighted the importance of alternative and integrated pest control methods that do not rely on chemicals. To preserve this balance, ensuring the sustainability of agricultural production systems is crucial. In sustainable agriculture, effective pest control is only possible through Integrated Pest Management (IPM). As Alsera, a company operating under Alarko Agriculture Group and specializing in modern greenhouse farming, we implement IPM in our high-tech greenhouses, integrating multiple pest control strategies. Since the primary goal of this approach is to combat pests and diseases by prioritizing non-chemical solutions, IPM stands out as an environmentally responsible management system. It ensures that while pest and disease management is carried out in the most cost-effective way, any potential harm to humans, other living organisms, and the environment is either eliminated or minimized. A successful Integrated Pest Management strategy relies on a deep understanding of pests, including their biological cycles and behavioral patterns. Taking proactive preventive measures before infestations occur makes pest control significantly easier, more cost-effective, and far less harmful to the environment.